Showing posts with label data. Show all posts
Showing posts with label data. Show all posts

Article: Brazilian Gaming Market

Craving to disseminate information about the Brazilian gaming market, my friend Mauro Berimbau and I wrote a brief article explaining some peculiarities of this environment with many relevant research data. We want to share our feelings with you.



Click here to download the PDF. We are waiting for your opinions!

Essential data about the global gaming market

A world of possibilities in new platforms with many players.





Source: Digital Spy (2013)

New data about the brazilian gaming market

Brazil doesn’t have a formal gaming industry, and the country holds high levels of piracy. However, a recent survey made by a brazilian research institute shows that:

1 - There are 46 million gamers in Brazil (23% of the population);
2 - The most frequently used platforms: 67% console, 42% computer, 17% smartphone or tablet and 7% portable consoles.
3 - 47% of the gamer audience are women.
4 - The current market is US$ 500 million, but in 2016 the brazilian market is expected to reach US$ 2 billion.



There is no doubt that we have a potential market.

Then there is the question: why doesn't the market grow anymore?

The answer is: the lack of government incentives is delaying the development of the brazilian gaming industry. High taxes hinder progress. Bureaucracy keeps foreign companies away from our territory.

Isolated initiatives do not gain strength. What remains is to wait for better times.

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